Almost every user connected to the Internet now is familiar with YouTube, probably the most famous video site sensation. What began out as a foundation for people to post and share their own short homemade video clips has become another excellent promotion tool. For organizations and enterprises, the site may be utilized as a strong marketing platform.
In this article, we will tackle five things to consider in optimizing your YouTube videos to reach more people in the Internet.
1. Right Keywords, Title and Description
Every time you submit a video to YouTube, make sure to enter the relevant and appropriate tag words or phrases which users would be using to land on your page and view your video. Optimization comes foremost in typing the metadata, title and description of the video.
The metadata must be composed of keywords that describe what the video is about and your niche. To carefully determine which search terms to use and draw viewers, take on the viewer’s hat. Ask yourself what you would enter in that search box to find the video you’re looking for. Use the basic questions: “who, what, when, where, why and how.”
As for thinking what title and description would be best, just remember that they should be truthful, precise and evocative. Do not nonchalantly pack the description content with repeating keywords just to make it more searchable to the public. Use distinct and natural terms that will draw specific viewers you are targeting.
2. Quality Video Content
Producing a good movie clip or video is another way to make your YouTube content as a resource of top quality visitors to your web page or blog. Content of the videos should not be dull, monotonous and tedious. It should be inspiring, suggestive, pleasing to the eyes and entertaining. It should not lead viewers to think that watching it is just a waste of their time. Therefore, it should not be too long but directly adhering to what users’ primary concerns. Apart from the main content, good resolution and good audio are also some of the ingredients that contribute to a great quality video.
3. Effective Annotations
Annotations are one of the newer features of YouTube. You can add these captions with textual content and even choose from a wide range of colors to post on the streaming video. You also have the option to link one annotation of a video to another video or page. For instance, you can note “Click on this link to view the second part of this tutorial.” By creating this type of annotation with a hyperlink, your viewer would not browse away but will be held captive in watching the next part of your video. This also makes a bigger chance for them to view your other posts as well and your blog.
4. Regularity of Posting
Stay consistent and persistent in posting videos, to hook your audience and keep their momentum and motivation in waiting for your next upload. Your reliability depends from the quality and volume of the videos you upload. If there are regular postings, they might be more eager to subscribe to your channel and know more about your profile through visiting you main site hence routing traffic to your blog. Just make it a point that every video would relate to their interest and that is ideal for them to come back for more.
5. Engagement With Viewers
YouTube is by far the third most popular social networking site. Viewers add videos as favorites, subscribe to channel, react by like or dislike buttons, exchange ideas through posting comments, and share them by posting the links to different other social media and pages. To take advantage of this, you have the power to also use all available social media resources to make the most of your videos sharing and show your presence by logging into your account and respond to their comments on a regular basis. If they have suggestions on a specific topic in your business niche, advise when you can make this possible or lead them to follow your posts by visiting your site for further details.
There are two billion video views made on YouTube every day. If followed and implemented properly, these guidelines on optimizing your YouTube videos can considerably impact traffic in your blog. Additionally, the videos will ultimately appear as hits on major search engines such as Google.
Here’s an example of a Viral Video properly Optimized!
About the Author: Alexis Thompson is a former Mountain Backpacker and a 26 year old mother of 2 daughters, Sophie and Rhian. She is into almost all types of Music especially The Fray and Hillsong. She also has a passion in Singing and Scrap Booking. Follow her escapades on her Twitter.
Image: Maurits Knook / Flickr