Having a domain name for your business or brand is essential if you want to expand your target audience online. Premium domain names, which are easy to remember, give you more traction when spreading the name of your website or brand. They state to your customers that you have the confidence to market your products and services on your own site instead of relying on social networking services or other third-party sites.
What are premium domain names?
Premium domain names are domain names that are easy to read and access, and they usually use the “.com” ending, the original selection when registering a domain. Because of the internet’s rapid expansion since the early 2000’s, .com domain names have become increasingly rare, often raising their original value and worth. When you use a premium domain, it is easier for visitors to locate and remember the name of your website, company or product. Premium domains often contain one or two words that are memorable and flow well together, such as “Facebook” or “MySpace”, which are easy to say and use real words with proper spelling.
Research premium domains for your brand
Before you register your own domain, doing research on the domain name is essential before you begin building a website or marketing the name itself. First, you must ensure that it is not yet taken or registered to another company or individual. Brainstorm domain names that interest you based on your company’s name or the message you are trying to convey to potential fans and customers. Making a connection to your audience and appealing to them secures future purchases and revenue while making a loyal fan base easier to gain.
You can look into registering premium domains by visiting a trusted web hosting company that also offers domains. These companies usually offer alternate suggestions if your ideal name is not available; if you choose one of these, make sure that it fits well with your brand and represents your company. Registering a premium domain name that is not owned by anyone is the same process as domains using .biz, .net, .tv or .org extensions; however, purchasing the domain using an online auction service is considerably different, as you are dealing with a regular company and not a registrar.
Search for premium domains to build brand recognition and secure a spot on the web to showcase your content, products and services. Premium domains are often auctioned online, allowing you to find expired domains or domains that are no longer in use. With a catchy and memorable name that is easy to speak aloud and type quickly, you are more likely to reach your intended target audience while improving your chances for a return visit.
About the Author: Kristen Bradley is a specialist for ClickableNames.com, a leading website which locates and acquires domain names for professionals around the world.