We live in an exciting time period; with the invention of smartphones and personal computers, the whole world seems like it is within the reach of our hands. Possibilities exist today that weren’t even dreamed about 20 years ago.
Businesses that are growing and thriving in the aggressive business world of today do not run in the same way they did in the past. They have evolved to meet the needs of their clients, and this is the way it should be. If a business continues to operate with the same tools of the past, they will eventually grow stagnant, irrelevant, and will lose any competitive edge they may have once had.
Even within the last decade, businesses have drastically changed the way they function. Whereas they had to be dependent upon telephones and business trips in the past, the internet has now opened up countless opportunities for businesses to communicate with their employees and business partners.
The Way Things Used to Be
The invention of email also changed the business world. Messages could be sent and almost instantly received by the recipients removing the need to constantly call people on the telephone.
But as great as phone calls and emails are, they are limited in scope as to what all can be done with them. For one, when you’re on the phone with someone, you can’t actually see the person you’re speaking with. You can’t see their facial expressions; you can’t get a read on their body language. All you can hear is their voice.
And as helpful as email was and is, it too is lacking. All you can read are a person’s words – you can’t hear the tone with which they were written. The best you can do is ultimately to imagine the tone for yourself, and when that happens, it’s really easy to get the wrong message. And when the wrong message is received, that’s bad news for everyone involved and only serves to disrupt the flow of communication.
The Way of the Future
There is a better way for businesses to communicate today, and it is through video conferencing. Video conferencing allows 2 or more people in separate locations to see and hear each other, and it doesn’t involve tons of high-tech gadgetry; it is truly the way of the future.
Video conferencing offers a remarkably secure way for businesses to communicate with their employees and partners no matter where they are located in the world. It is a win-win situation for everyone involved, and its benefits far outweigh the traditional methods of relying on telephone calls and emails.
Benefits of Video Conferencing
The following paragraphs summarize some of the biggest benefits of using video conferencing for your business needs.
Tons of Money Saved on Travel Expenses
Traveling gets really expensive in a hurry. Gasoline prices always seem to be rising, and airfare certainly isn’t getting any cheaper either. It doesn’t take that long at all to rack up a huge bill when traveling with the costs that aren’t even included in your transportation, such as lodging and food. When your business makes multiple business trips throughout the year, the travel expenses add up in no time at all.
When you utilize video conferencing for your communication needs, though, there is no travel expense at all, and no sky-high credit card bill at the end of the month.
When businesses depend on email and telephone communication, it is surprisingly easy to misinterpret what is being said. With video conferencing, the rate of misunderstanding is seriously reduced. When you can actually see and hear the person with whom you’re speaking, it is so much easier to communicate. You can also visually see when someone does not completely understand what you are saying, which allows you to change your method of speaking.
With video conferencing, it is also effortless to give a presentation or offer a sales demonstration. If you tried to send the same presentation through the normal email channels, you’d either have to compress the file or send it in multiple emails due to its size. By using video conferencing you eliminate the hassle that would otherwise exist.
An Advantage Over Other Businesses
When you are able to communicate quickly and efficiently with all of your employees and partners, it gives you an advantage over businesses that solely rely on outdated methods of communication. With the money you save on travel expenses alone, you can spend your money on more important things – like getting ahead in the business world.
An Easy Decision
If businesses want to thrive and expand into the future, they are going to have to change and adapt along with the future, and this means a change in the way they do most of their communication. Video Conferencing will allow them to save money on travel costs, help them to communicate easier, and will give them an advantage over their competitors. At the end of the day, it’s an easy decision.