Promoting Your Local Business to Remain Competitive in the Global Age

Promoting Your Local Business to Remain Competitive in the Global Age

In the 21st century, if you’re a small business you’ll have a lot of work on your hands just to keep afloat. This is because if your business is customer facing – and the vast majority are – customers care mostly about the convenience of the service you offer. What this means is that many customers won’t care whether you’re a local company or you’re multinational, just as long as they get their product as effectively and as efficiently as possible.

For you then, you’ll need to do all you can to make the customer see that you’re the company to trust, and a great way to do this is through smart promotion of your business. If you’re not particularly savvy in marketing and promotion, don’t worry; we’ve got your back, as we’ve put together this short guide to some of the best promotional strategies you can use as a small business competing on a global stage.

Jonny's Sister brand
photo credit: BisGovUK

Social Media Makes You Appear Bigger than You Are

The internet is the best friend of the small business. You probably have your own personal social media pages and profiles, but have you ever considered setting some up for your business?

With Facebook and Twitter profiles, you can quickly and easily see how your community feels about your products and services, an you can even respond to any feedback or questions they might have. If you go a step further and create an Instagram account, you’ll be able to communicate the visual aspect of your brand, taking enticing photos of your products, of your staff and of happy customers. All of this will communicate to a potential customer how good you are compared to the competition.

Product promotion
photo credit: Daniela Hartmann – © alles-schlumpf

Branding for Your Building

Although the internet is becoming increasingly more important for business here in the 21st century, if you don’t cover all of your bases in the physical world, you’ll potentially miss out on a significant promotional opportunity. Your company’s building is one such opportunity, as if you’re a local business, you’ll want local people from the surrounding community to know where you are.

For this, you might want to employ the services of a company like printing specialists Aura-Print that will create you a large banner that can sit on the outside wall of your company’s premises, allowing people to know who you are and what you do.

Taking the Message to the People

Again, raising awareness in your local community is an essential part of getting local people to choose you instead of the large multinational businesses that operate around the world. Taking the message to them is a great way of doing this, and there’s no better way of taking the message to the people than by using branded vehicles to drive around the community. You could give these out to your employees as company cars, or you could pay people in the local community to have your company’s logo on their car.

FunTour branded car
photo credit: Luciano Paris

So there you have it: just some of the ways that you can promote your business to remain competitive in the global age.

Ivan Widjaya

Ivan Widjaya is the Owner/Editor of, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.