A virtual office is a great way for a growing businesses to get a foothold in a crowded market. It is very important for businesses to ensure that they have a point of difference in a world where everyone is vying for the top spot.
Many people are increasingly shallow when it comes to what they view as a good business – and often it’s simply enough to say that you have offices in three different cities for people to think you’re a reputable firm. As a burgeoning business you need to ensure that you strike the right balance between being professional and also ensuring that you toe the line in terms of your financial investments. After all, it makes very little sense to invest a lot of money into an office space that isn’t needed for your company. As such, a virtual office is a great option for businesses who are looking to achieve more with their company as a start up.
There are many benefits to having a virtual office, and we’d like to cover some of the potential gains for your business.
You want to help your business to achieve an increased presence in local search results online and you want the people who live in the local area who will be using your services to trust that you are a local business. You gain greater authority and respect when you have a presence in a local space, and having a virtual office is a great way to get this kind of respect.
Consider this example: a New Zealand trader or company who are doing business with a company who are based in Australia will be happy to engage with them, but negotiations may be seen as difficult due to the international difference. If that Australian company has an office in New Zealand they’re going to be see as firstly an international company, and secondly as a company who obviously wants to work in New Zealand as they have committed to an office space there. This can only work in your favour!
With the Territory
As we said previously, SEO is all about you working towards increased traffic for your website, and getting you in front of the people you need to be in front of! In today’s day and age it’s becoming harder and harder for people to stand out, and that’s why a virtual office is a key part of your SEO strategy and a fundamental part of you enjoying a better online profile.
As another bonus to this, if you choose a virtual address in a major city like Auckland, you’ll find that with a bit of work on your keywords that you’ll be ranking for the local searches, too – even though your virtual office location is in Australia.
The Real McCoy
If you want a thriving business (and let’s face it – who doesn’t?) you need to have your business appearing in the right searches in the right places (a.k.a. local searches.) With a small business based in a smaller location (or at least, not a major hub like Auckland or Christchurch) you’ll have a harder time competing with the big businesses in the big locations. The costs for having a physical office in every place that you want to do business makes it basically impossible – and a virtual office is the solution.
The value for your virtual address doesn’t just stop at increased online presence and a stronger perceived physical presence – it also means that you’re saving money on your outgoings and spendings.
A Special Service
If you’re interested in getting a virtual office for your business, I urge you to consider it! There are so many benefits to be seen from getting a virtual office that it really does make sense for your growing business as a means to snaring bigger deals.