5 Ways Advertising With a Vehicle Wrap Benefits Your Brand

Being at the helm of a small to medium business requires a constant awareness of your performance. After all, you’re the captain of this ship. Your business performance depends on the time and effort that you put into developing your ideas.

Practically anyone with business experience will tell you, though, that some areas are critical. Efforts in these activities have a significant impact on how your company performs and grows. One such activity is brand-building. Your brand is both the way people identify your business and the reputation you cultivate.

In this article, we’ll focus primarily on developing brand identity and awareness.

Vehicle wrap advertising
photo credit: trailersoftheeastcoast / Flickr

Your car, a mobile advertising tool

You may already know that there are many different ways to promote a company brand. What about some specific strategies for getting eyes on your logo and contact info?

Consider the value of turning to one of the simplest and most efficient forms of advertising: using your car as a mobile advertising tool. With tools such as vehicle advertising wraps created by Lucent Wraps, your business visibility is increased. Here are five of the ways your brand benefits and prospers from driving wrapped vehicles.

How exactly does a vehicle wrap help?

Compare Foods vehicle wrap
photo credit: Clifford Smith / Flickr

1. Everyone in traffic you pass gets to see your brand

With a professional looking car-wrap, heads will turn in traffic to get a glimpse of your car. Individuals at stoplights behind you will see the wrap too. Even pedestrians walking along the road will notice as you pass by them. When you want to gain a whole lot of exposure in a short period, this is one of the best and most economical ways to do it for your business. Use your vehicle to conduct all company business. The more time you spend on the road, the more work your wrap is effectively doing.

2. Even when your car is parked, you’re gaining exposure

You don’t even need to be driving around to get eyes on your brand. In fact, part of the benefit of using a wrap is passive advertising. Remember, even as you run errands, the car is exposing information about your company to others. It’s practically free advertising at that point. Clever parking, like parking close to buildings, can ensure your brand is visible to people both entering and leaving.

3. Turn your vehicle into a mobile billboard with highway driving

For a quick and easy way to broaden your exposure across a bigger geographical area, hop on the highway. A few gallons of gasoline is a lot cheaper than radio air time or a roadside advertisement. It might seem silly at first, but think about it—what easier way to spread the word? You could wind up with some inquisitive phone calls from potential customers after taking such a drive.

EcoCAR wrapped vehicle
photo credit: Doeavtc / Flickr

4. People who see your vehicle will notice its professional finish

A vehicle wrap makes any car look like a fleet vehicle. An excellent wrap doesn’t just make your company look modern. It can also make it seem larger than life, which in turn can foster a feeling of trustworthiness. People will tend to think that a company making the effort to wrap a vehicle is already well-established and doing good business.

5. It’s a permanent and very cost-effective form of long-term advertising

There’s no doubt about the excellent ROI vehicle wraps yield to their owners. Not only that, but there’s no need to renew contracts or pay more money. Once you have applied the wrap to your car, it’s there until you choose to remove it or change the design. You don’t even need to overhaul your whole car. You can even opt for just a partial vehicle wrap by Lucent Wraps. A partial wrap can accomplish the same job. It all depends on your brand’s needs.

The bottom line

Obviously, a wrap can do a lot to benefit your brand and broaden its exposure. From its performance in traffic to its value over time, your company can experience real positive benefits. In addition to lending your business an established feeling, your wrap even helps to grow your business. The more people see your info; the more likely they are to contact you in need of your services. Never underestimate the power of basic static advertising tools such as these. With the ability to quickly and repeatedly put your brand “out there,” it offers you an affordable way to advertise you shouldn’t ignore.