Promotional products offer a great way for businesses to connect with prospective customers, while advertising for the company at the same time. These promo items are ideal for handing out at special events, such as trade shows and open houses.

While standard promotional items like pens, flashlights, stress balls, and umbrellas are still very popular, there are some new great gadget and products entering the promotional product industry that are in huge demand – and best of all, they are very affordable too.

Below is a look at today’s top five affordable promotional products that are in huge demand.

1. USB Flash Drives

Facebook paperclip USB swag
photo credit: USBMemoryDirect / Flickr

USB flash drives are handy little gadgets that allow you to store and transfer valuable digital data, such as documents, photos, and even presentations. People use flash drives at both home and in the workplace, which makes them a great give away option. The cost of USB flash drives has decrease greatly in recent years, making them a very affordable promotional option.

2. Reusable Tote Bags

Carry Base tote bag
photo credit: Sergey Shapiro / Dribbble

Everyone is going green and your company can boost its reputation by offering affordable reusable tote bags. Your customer or prospective customers can use these convenient bags when shopping, instead of relying on flimsy and environmentally unfriendly plastic bags. The best thing about giving away reusable tote bags as a promotional item is that your company gains instant exposure every time the receiver goes shopping. These bags could last for years, which gives your business a lot of free advertising.

3. USB Car Chargers

USB car charger
photo credit: Iam Elago / Flickr

People literally take their cell phone with them everywhere they go, but their battery doesn’t last long. This means they often need to charge their phones on the go. You can help fill this need by offering handy USB car chargers as promotional items at your special events. Your company logo can go on the side of the charger so that the user will see your business name every time they charge their phone in their car.

4. Water Bottles

Water bottle swag
photo credit: Matt Chan / Flickr

Fitness and healthy living is a craze that has taken the world by storm and your company shouldn’t ignore this phase. There are millions of people heading to work – to the gym – to the mall carrying a full water bottle. If you offer affordable water bottles as promotional merchandise, they will be a bottle with your company’s name and logo on it for everyone they come in contact with to see. Be sure to only purchase water bottles made of high-quality metal, such as stainless steel or aluminum, or BPA-free plastic.

5. Lip Balm

East River Ferry lip balm swag
photo credit: McMillanCo. / Dribbble

Lip balm promotional items are extremely popular this year and they are ideal for those companies looking for cheap products to give away. There is a wide variety of flavors of lip gloss available. You even can choose lip gloss with UV protection. Your company name will be displayed on the side of the balm case and every time the receiver uses it, they will be reminded of your company.

When determining what time of promotional items your company should give away, start by setting a clear budget. Then, contact a professional promotional merchandise supplier to see what options are available. Explain exactly what you are looking for and what your estimated budget is. Their experienced sales team can help you find promotional products that are right for your company.

No matter what items you choose to give away, you will make your prospective customers happy, while advertising for your company.