How to Get Noticed When You’re Not There
One of the most infamous political scams of all time was the Potemkin Village, in which a series of building facades were created by a Russian nobleman to fool the… Read more »
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The 5 Persuasive Appeals That Make Any Product More Attractive
As a marketer, your job is to make a brand or product more appealing and/or more recognizable. It’s a simple job, in theory, that manifests itself in some complex ways.… Read more »
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How To Run A Successful PPC Campaign: 4 Things To Address
Pay-per-click (PPC) advertising gives your brand visibility and allows you to determine which sources drive more traffic to your website.
The clicks generated by your ads could also lead to… Read more »
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How To Stop Feeling Overwhelmed And Start Marketing
With great marketing powers come even greater marketing responsibilities. As a marketer in the digital age, it can often feel overwhelming to try and determine where to allocate your time,… Read more »
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Knowing When to Launch Your Business’ Marketing Campaign
In today’s time, more and more people are opening businesses. Unfortunately, a lot of these businesses aren’t quite as successful as the individuals intend. In fact, a lot of times… Read more »
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Why Promotional Products Should Be Part of Your Company’s Checklist
Promotional products have been used for some time now, so it comes as no surprise to say that there is some success in using promotional gifts in your marketing strategy.… Read more »
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Four Ways SWOT Analysis Streamlines Your Marketing
SWOT analysis is a must-do in the business world. Most people use it to see how they stack up against the competition and to make plans for the future. What… Read more »
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Basic Elements of an Integrated Marketing Campaign
Marketing campaigns are organized in order to promote a product, make a company’s brand image and increase sales. Marketing covers all departments of a company and aim at generating more… Read more »
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5 Ways to Market Your Business in 2012
Trade Show Displays
Trade shows make sense for highly competitive businesses where the technology is always changing. Computers, web, golf, gadgets, cars, etc. These are all fast moving industries where… Read more »
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Is Your Marketing Strategy a Go for 2012?
While many small businesses are focused in on the final month or so of the year, it certainly doesn’t hurt them to be thinking ahead, maybe even making a New… Read more »
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