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Your Startup need a Logo? Go Frugal with Online Logo Maker

online logo maker

Online logo design tool for business startup

Are you looking for ways to go frugal with your business startup logo design, but don’t know where to start your journey? If so, here’s how to get affordable – even free logo design – for your business startup…

I’ve read and heard many so-called experts say that, in order to minimise capital expenditure, you need to cut your budget on many areas, including logo design. Well, that’s probably a smart advice, but it’s often for the wrong reason.

The advice often goes like this: “Just use your company name as your logo.” Well, although there are some companies with powerful company-name-as-a-logo, most companies’ company-name-as-a-logo are simply, um, sucks.

An example of powerful logo using company name as one of the elements

microsoft logo designThere’s some exceptions, though… let’s take Microsoft for an example. It’s one of the classic examples of company-name-as-a-logo. Sure, we are familiar with the 4-colour “windows,” but I think what’s powerful is Microsoft’s latest company name as a logo that the company has just been using since 2011.

What makes Microsoft’s logo stands out is the “cut” on the letter “o” – simple design, yet powerful. The slogan? It’s as powerful as the logo: “Be what’s next.”

That’s why some startups spend millions of dollars to get their logo designed or re-designed.

Well, if your startup doesn’t have such perks, don’t lose heart. Try DIY your logo, but don’t get yourself burnt out trying to create a perfect logo – instead, get some logo ideas and hire the right logo designer. I’ll explain about this later – read on…

How to go frugal with your logo design

Again, company name as a logo can be great – if you know how. But most of the times, you don’t simply have the resources to do that. Let’s take a better route – go frugal with the widely-available free logo design tools and services.

Indeed, if you have a good eye for design but don’t have the resources to create a great logo, try using free logo design tools available online, such as is a free logo maker website. You can choose a big list of pre-designed logo, with personalized texts and colors. It’s not as flexible as other online logo design tools, as you can’t actually customize the design element of the logo other than the texts, but there are some benefits of using the tool: You can quickly create professional-grade logo.

A smart way to use free online logo makers

But here’s what I propose you to benefit greatly by using a logo maker like You can get logo design ideas from the site.

Indeed, using online logo makers – the quality ones, obviously – can give you an idea or two about what kind of logo you really want to portray your brand. Then you can start personalizing the logo even more, either by taking the DIY route or hiring a logo designer to get the job done for you. Either way, you save money on your logo design.

Of course, many online logo makers adopt freemium strategy, typically offering free use of the tool and pay for high-resolution download of the logo you created… so if the idea above is not ideal for you, just take this option.

Using online logo maker or hiring a logo designer?

As I consider myself to have a good eye for design, I tend to DIY my logo design with help from both web-based and installed logo design software. But if I do need help, I’d definitely go with hiring the right logo designer – you can’t afford to mess up with your logo for the sake of cost-cutting endeavors.

So, there you go. Please share your thoughts: Will you use free logo design tools to help you design a logo – frugally – or you simply want to go straight to the pros for custom designed logo?

Ivan Widjaya
Free online logo makers for business startup logo

About author

Ivan Widjaya
Ivan Widjaya 2594 posts

Ivan Widjaya is the Owner/Editor of, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.

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  • Ed,

    Yeah – unfortunately logo, website design and such are often considered as “cosmetics” by entrepreneurs. Just like I mentioned in the post, I once read an article written by an “expert” telling us not to get burnt out by spending a fortune on logo. “Just DIY your company name as a logo, and you’ll be fine.” Well, it’s not. Many type-based logo – any kind of logo, in fact – just suck real bad. True, logo like Microsoft are type-based, but it’s not as easy as you think to come up with the “accent” in the word “Microsoft” – it’s highly brandable and somehow stick to our mind. I’m sure if Microsoft outsource their logo design, they’d pay a hefty amount of money to get that “small accent” designed and well represent the multi-million-dollar business.

    “Online cheap services will definitely give what you want BUT they will NEVER give you what you need.” True. That’s why I recommend people to use free online logo maker to get ideas, instead of thinking of it as a “finished product.”

    Thanks for sharing your insight, Ed!

  • Oops – last line correction – “I’ll bet not.” (too quick on the submit button.”

  • It never ceases to amaze me that people put so little value on professional logo design. When you hire a pro you get more than a “pretty picture”. You get their expertise. DIY on those cheap online sites are just spitting attractive pictures with no regard for marketing, positioning or selling. A logo is a communication vehicle. So much rides on it. Online cheap services will definitely give what you want BUT they will NEVER give you what you need.

    Logos are meant to work with your brand. They must be consistent in tone and direction. If it’s just the price, then you sorely need to understand just what a logo done properly can do for you.

    Let’s hope your customers don’t take the same stance with what ever you are selling. Your logo is your one chance to put an effective face on your brand. It’s amazing that any serious entrepreneur would cheap out on that decision. I wonder if their legal, management and accounting support also gets done for a case of beer? I’ll be not.

  • Casuh

    Or you could try – custom made, free logo designs!