Is there such a thing as a perfect blog post? Can you actually write an article that satisfies every criteria a business needs in a post, and if so, how? Well, we’re not sure if there’s any way to reach true “perfection” in blog writing, but if you follow this process you’ll get about as close as humanly possible.
Let’s break it down:
Brainstorm in Advance
You should never sit down to your keyboard without having a good idea what you’re going to write about. It’s essential to brainstorm before you write any blog –– so that you can have a strong idea of how you want to form your blog post before you write it. That’s not to say you can’t ever improvise –– but the heft of your blog post should be premeditated.
Stay Keyword Specific
True, gone are the days when you could stuff your website with a certain keyword to get a return form it. However, you still can optimize keywords without oversaturating your page. Whether you’re writing about culture vessels or how to restore a classic car –– make sure to include your keywords in your meta description, headline, and content body.
Grab Your Reader’s Attention
A great blog post can be completely ruined by a flaccid, uninspiring headline. So take some time to figure out how to write the best headline for your blog. (And remember to include your keyword in it!)
Edit – Twice
If you currently don’t edit your blog posts before sending them out into the ether, then you’re making a big mistake. Indeed, you’re really making two mistakes. That’s because it’s vital to edit your work multiple times before you publish it. If you don’t, you’ll likely miss basic mistakes in style or grammar that spell check won’t catch!
Share on Social Media
Once you’ve published your blog to your website, your work is done, right? Wrong. Budget time out to properly promote your blog on platforms like Facebook and Twitter. If you want quality leads and potential customers to read your blog, you need to seek them out. It won’t work the other way round.
Re-Visit and Optimize
A truly great blog post is one that will produce returns well into the future. If you’ve written something that has had success attracting readers in the past, consider re-publishing along it with new content. And at the very least, establish links and backlinks between effective blog posts. Remember: no post is an island unto itself, but rather a small piece of a larger marketing archipelago. The more you can do to connect them, the better.
The Bottom Line
It may be impossible to craft the “perfect” blog post, but if you follow these helpful hints and continue to sharpen your skill set, you can come pretty close. The good news is, you don’t have to write a perfect post for it to prove effective. Keep that in mind the next time you find yourself stressing over a difficult topic.