Branding

Branding

Taco Bell Giving the World an Innovation Lesson

As someone who was diagnosed with pre-diabetes and thyroid malfunction a few years back, I’m not a fan of fast food or anything that’s processed after it’s picked from the… Read more »
News

Wonga Rebrands Offering Consumers “Credit for the Real World”

Online payday loans provider Wonga has undergone a dramatic revamp, radically improving its service and premièring brand new adverts with a focus on responsible lending & borrowing. The internationally recognised… Read more »
Branding

Stand Out From the Crowd: How to Define your Unique Selling Point

Never underestimate the power of a good USP. It can make or break your business. Here’s how to define or redefine your company’s image so that you stand out from… Read more »
Branding

Surprising Facts About the Rich and Famous and Their Dominating Online Presence (Infographic)

Ever wonder how the rich, famous and successful people in the world enjoy all the great online exposures that so many of the entrepreneurs out there have to fight (and… Read more »
Branding

Top 8 Reasons Why Social is so Important for Local SMEs

If you own or manage a small or medium-sized local business, you need to be putting forth a significant effort to put your company front and center in the social… Read more »
Branding

Digital Design Should Tell the Story Your Words Can’t

Recently, graphic design seems to have been relegated to the backseat in the online world. The prevalent trend is to create websites that show nothing more than a corresponding (and… Read more »
Branding

5 Reasons why your Business’ Name is Important to its Success

Your business name is one of the most important components of your operation. It needs to convey a specific message efficiently and clearly. It’s the often the first element of… Read more »
Branding

Stand Out From The Crowd: How to Achieve a Superior Point of Difference

For businesses that are entering an existing market, it can be tough to stand out from the crowd of competitors that have already made their mark. Although other companies may… Read more »
Branding

How Innovation in the Auto Insurance Industry Can Help Grow Your Business

“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein expressed this wise concept years ago, but it’s relevant to modern-day businesses. We… Read more »
Marketing

How to Market yourself as a Freelancer

In recent years, the idea of working as a freelancer seems to have attracted many enthusiasts. The number of people choosing this route is continuously growing amongst all occupations. Not… Read more »