Postcards: Still Effective as Direct Marketing Tools?
The arrival of email, followed by the booming of social media has reduced the role of postcards as...
Marketing
Killing Two Birds with One Stone: How to use Contests to Leverage Brand Value
There’s something about a contest that gets people are all charged up, involved and willing to give it...
3 Non-Descript Venues Where You Should Try the Pop-up Retail Model
The pop-up retail model is a great way to test market your product/service, create customer interest, pique curiosity...
Digital Advertising for Entrepreneurs
As the market for digital advertising becomes more and more fragmented, there will necessarily be more fragmented marketing...
4 Easy and Inexpensive Ways to Do Test Marketing the Pop-up Retail Way
Test marketing is a crucial stage when are launching a new product/service or even a venture. It is...
4 Uncommon Ways of Getting Exposure
A lot of companies strive to figure out ways to get noticed, especially cheap ways to get exposure,...
Silver Bullet Marketing
By Gil Effron Growing up in marketing, advertising, and direct mail, too often I saw business owners load...
4 Creative Email Marketing Ideas
You can’t just announce the same things over and over again to your community, which will get bored...
4 Ways to Ruin an Email Marketing Campaign
Email marketing is one of the more important things a business can do to improve its marketing efforts...
Five Tips for Marketing Your Startup Business on a Shoestring
There are a myriad of different ways to market your business these days because there are so many...