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Management

Motivation And Success For Satellite Employees

Info Tech

Business Apps Quick Launch: Here’s How Round Pegs Can Help You

Marketing

Marketing, Social Media

Social Media Marketing: The New Word of Mouth Marketing?

Is social media marketing a new form of word of mouth marketing? There are many arguments on this issue, but to me, social media marketing IS indeed a new, powerful… Read more »
10 years ago Ivan Widjaya
Marketing

Shoe String Marketing: How To Play The Marketing Game with The Big Guys

This is essentially a summary guide intended to spur more creative thoughts that will help you out market and outsell competitors that even possess deeper pockets than your organization has.… Read more »
10 years ago Paul Eze
Marketing

3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps… Read more »
10 years ago Mariam Noronha
Marketing

Why Bother With Marketing? 4 Reasons Why Selling Is Superfluous

How do I sell my product? Will I find buyers for my product? Which advertising mix will work best for me? If you are constantly plagued by such questions then… Read more »
10 years ago Mariam Noronha
Marketing

Why Window Displays Should Dress to Kill

A lot of people I know often talk about going window shopping. This set me thinking about the importance of a window display in marketing. A window display may not… Read more »
10 years ago Mariam Noronha
Marketing

Postcards: Still Effective as Direct Marketing Tools?

The arrival of email, followed by the booming of social media has reduced the role of postcards as communication method. However, business-wise, postcards are still effective as direct marketing tool.… Read more »
10 years ago Ivan Widjaya
Branding, Marketing

Killing Two Birds with One Stone: How to use Contests to Leverage Brand Value

There’s something about a contest that gets people are all charged up, involved and willing to give it their best shot. For some winning is everything for others it’s just… Read more »
10 years ago Mariam Noronha
Marketing, News

3 Non-Descript Venues Where You Should Try the Pop-up Retail Model

The pop-up retail model is a great way to test market your product/service, create customer interest, pique curiosity and portray exclusivity while cutting the regular costs associated with setting up… Read more »
10 years ago Mariam Noronha
Marketing

Digital Advertising for Entrepreneurs

As the market for digital advertising becomes more and more fragmented, there will necessarily be more fragmented marketing plans going forward. While the Internet represents a great place to reach… Read more »
10 years ago Ivan Widjaya
Marketing

4 Easy and Inexpensive Ways to Do Test Marketing the Pop-up Retail Way

Test marketing is a crucial stage when are launching a new product/service or even a venture. It is all about gauging market response to your offering. If you are a… Read more »
10 years ago Mariam Noronha

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